Simon Moore, PhD

Chief Psychology & Intervention Officer

Dr. Simon Moore, CPsychol is a chartered psychologist with more than 20 years of experience translating psychological insight into business transformation. As Chief Psychology & Intervention Officer at transformental, Simon ensures that every AI-powered solution honors how people actually think, feel, and change, thereby bridging the human mind with intelligent systems. 

Simon brings deep expertise across cognitive, behavioral, and motivational psychology. He co-founded one of the UK’s first integrated neuropsychology and behavioral science firms and has helped global brands such as Amazon, Pfizer, and Sony design high-impact behavior change strategies. Known for asking the tough “So what?” questions, Simon challenges teams to look beyond assumed logic and address the real psychological frictions that block change. 

At transformental, he leads the development of models for ethical AI adoption, psychological readiness frameworks, and scalable interventions that support workforce wellbeing. Whether advising clients, publishing thought leadership, or training executives, Simon keeps one question front and center: “How will this actually land in the mind?” 

He’s also a published author, a government advisor, and a frequent keynote speaker, although his most revealing question remains: What kind of animal would your family say you are?