AI Value Realization:
Overcoming Behavioral Barriers
Accelerating ROI and Time-to-Value by Addressing the Human System
Part of The Thrival Series
📅 Wednesday, May 21
⏰ 8:00 AM PT / 11:00 AM ET / 4:00 PM London
AI adoption across life sciences is accelerating.
Pilots are widespread.
Systems are being deployed.
Technical capability is advancing rapidly.
And yet:
Most AI initiatives are not delivering measurable ROI
Time-to-value is slower than expected
Impact remains inconsistent across teams and functions
Many organizations have proven that AI can work.
But far fewer have translated that into sustained, enterprise-level value.
The question is no longer whether AI works.
It's: Why does value fail to scale, even when the technology performs?
WHAT THIS SESSION EXPLORES
This interactive leadership session examines the behavioral and neurological drivers of AI value realization, and why adoption consistently lags behind technical capability.
We will explore:
Why AI pilots stall before delivering meaningful ROI
Why new systems do not automatically create new behavior
How cognitive load, uncertainty, and identity threat shape resistance
Why "technical success" can still produce limited business impact
How leadership can reduce behavioral friction and accelerate time-to-value
What it takes to redesign workflows so AI becomes part of real operational pathways
WHAT LEADERS CAN DO DIFFERENTLY
This session focuses on 3 leadership levers that accelerate value realization:
Reduce cognitive drag Simplify decision environments so AI makes work easier — not harder — to navigate
Build confidence with AI Shift from perceived threat to capability expansion so teams trust and use outputs
Redesign workflows Integrate AI into real decision pathways, not alongside them
WHAT YOU’LL GAIN
A clearer understanding of why AI value is not scaling
Insight into the behavioral barriers slowing ROI
A practical lens on cognitive load, identity, and decision friction
Strategies to increase trust, adoption, and real-world performance
A clearer view of what leadership must do differently to unlock impact
Led by: Simon Moore (Chartered Psychologist)
Format: Interactive leadership session with discussion
Duration: 60 minutes
Audience: Senior leaders in life sciences and allied sectors
JOIN THIS SESSION TO:
Diagnose where AI value is currently stalling in your organization
Understand the behavioral barriers slowing ROI and time-to-value
Identify where workflow, trust, and decision dynamics are limiting impact
Learn what leaders must do differently to move from pilot activity → real performance